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Marketing copy transcreation
You’ve crafted a winning message. Now, let’s make sure it speaks to your target audience in China! Often, a literal translation is not the best approach. Your intended message may become “lost in translation”. Worse, due to cultural differences, it can carry unintended implications which might alienate your target audience and damage your brand. We’re Chinese. Born, raised, and residing in China, we are immersed in and navigating the ever-changing lingual, cultural and societal mores 24/7. We stay focused on the latest trends in marketing, from communication platforms to the language style in each platform.
We’ve been showing international clients how and when to use transcreation since 2014. We know that the most effective translation into Chinese is that which conjures up the desired emotions and achieves the optimal results with your target audience. China is our home and we want to make you feel at home here too.
Let us show you how!
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Audio/Video transcription, translation, voice-over and subtitle production
Video is a powerful medium. Langunite has been providing video translation services including subtitling and voiceover since 2013.
In 2016, we had the honor of translating the English-language film “Brothers of the Wind” into Chinese. This coming-of-age story, like all great stories, has a specific setting and context. The film is imbued with a particular style, tone and narrative. Our Chinese translation is true to both the spoken and implied meaning of the source material, bringing the magnificence of the Austrian Alps and the humanity of its fictional 1960’s inhabitants to life. At the same time, we employ subtle changes in language so that the Chinese-speaking audience can more easily connect with this unique, Austrian story and its Biblical references.
Whether you require translation for voice-over, subtitling or both, Langunite has a solution for you. We can transcribe and translate English audio or video into Chinese while optimizing the content according to local prevailing cultural norms. You will receive the equivalent audio or video in Chinese.
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Website / App localization
When brands speak to us in our own language, they can seem at once to be both familiar and trustworthy. Some global brands achieve universal appeal through a nuanced approach where websites and apps are all endowed with an identical look, feel and functionality. This indelible international mystique is then brought home through the fluent use of local language which further endears the brand to local consumers. Langunite is adept at localizing your content so that your Chinese website or app will be embraced locally.
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Document translation and Typesetting
When your message is truly universal and free of any cultural implications, all that may be required is a faithful rendition of the source language in Chinese. This may be applicable in areas including technical support documentation, management training courses, medical instructions, and package inserts.
Langunite has been providing English to Chinese translation services since 2010 and our cost-effective solution optimally leverages the latest Computer-Aided Translation (CAT) technology and text processing tools. We also create a profile for each long-term partner through our own in-house quality management system, to ensure that the language style, terminology and other preferences remain consistent over time, even if your personnel change.
As a full-service provider, we are pleased to provide you with the convenience of expertly typeset documents.
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Globalization
While the domestic market continues to grow, overseas markets offer additional avenues for local companies to explore. In order to seize these opportunities your message must be accurately conveyed to your target audiences in their language.
Langunite offers translation from Chinese to English and other foreign languages. For local companies looking to expand globally, our full range of service offerings includes transcreation, document and video translation, and software application localization. We will take the time to understand your objective and suggest the appropriate service offering to achieve it.
To ensure that your message resonates overseas, final proofing by target language natives is included in our workflow. This way your brand can hit the international market with a high-quality, professional image.